Our brand has evolved as Goals expands its reach to diverse football enthusiasts around the UK. We are excited to introduce a fresh new design system that honours the essence of our brand while prioritizing our customers' experience.
With careful consideration, we have incorporated captivating and expressive moments that exude confidence and optimism, all while staying true to our unmistakable Goals identity. Our logo remains at the heart of our visual identity, accompanied by an expanded palette. Additionally, we have curated a harmonious collection of typefaces that bring consistency and purpose to every interaction customers have with our brand.
At Goals, we believe in the power of football to connect people and communities. Our new branding portal is the soul of our brand with a focus on meeting our customers exactly where they are, on their own terms. Whether through the dedication of content creators, football enthusiasts, and amateur footballers or the talent of writers, designers, and illustrators, we strive to create meaningful connections that resonate with our own fans.
